From the article:
“The Polaroid camera was once a godsend for couples interested in a spot of erotic photography. No need for that embarrassing trip to the chemist to get the developed pictures. Now, in a different age but for similar reasons, Polaroids are making a comeback as stars look to protect their privacy in the digital era….
Privacy is not the only motive for a mini-boom in sales of a product that had its heyday in the 1980s. According to Creed O’Hanlon, CEO of The Impossible Project…
“In the past 10 months we have seen a 75% increase in the 18-25 demographic, with teenagers turning their backs on digital for something more tangible…”
Beverley Carruthers, BA photography course director at the London College of Communication, thinks the trend is here to stay. “Students are embracing the physical aspect of photography, through analogue as opposed to digital, and Polaroid is a part of this resurgence,” she said. “People want to get their hands dirty and enjoy the experience of print again.”
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As Paul Bryant, quoted in the article, said : “… They
This can only be a good thing.
Amanda x
1966 print ad for Polaroid
