From an editorial on HOP by Cooper Hefner:
Yesterday, I did an interview with Business Insider. The piece was titled, “Hugh Hefner’s son speaks out against Playboy’s decision to go non-nude and sell the Mansion.” I spoke more openly about the company than I ever have in the past. I made a point to comment on the current state of affairs and the incredibly damaging decisions corporate leadership has made over the last year and a half.
My unwillingness to get on board with decisions like taking the company non-nude, selling the Mansion, and a laundry list of other brand initiatives, has rendered my relationship with Playboy’s current CEO non-existent….
Although there is nothing that I would want more than to work with a talented team and re-introduce the brand to my generation, I’ve made a commitment to myself to not work with leadership that puts their self-interest over the best interest of the brand. If I had the ability to prevent what current management is doing, I would have done so, but sleepless nights and a lot of thinking has brought me to the conclusion that the best option is to step back for the time being and allow things to unfold.
I continue to have confidence that one day, as Disney and Apple did, Playboy will have its moment to appropriately reinvent itself. And when that comes, and current leadership has been moved out, I will happily walk back in to our offices and execute these blueprints for a better brand future.
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Quote of the Day
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