Porn chic has been a staple in fashion’s repertoire. Back in 1995 Calvin Klein caused a stir with his CK Jeans ads featuring crotch shots of startlingly young-looking models lolling about in a rec room. The ads sparked an FBI inquiry. When Tom Ford was creative director at Gucci, a 2003 advertisement featured a model pulling down her panties to reveal the brand’s G logo shaved into her pubic hair. A male model was kneeling attentively nearby.
The mini-scandals are, to some degree, evidence that the advertising has achieved its goal. It has cut through all the clutter and got people talking. But at what cost?
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