From the article: French Girls Do Everything Better, Even Instagram (And It’s Because They Don’t Care)

“I would say that the contemporary obsession with social networks is a fairly universal phenomenon, not necessarily linked to a country. We are all on them. Not being on one of them would almost be like living in the margins of society,” says Stéphanie Delpon, cofounder of the Paris creative agency Pictoresq. Although she spends significant time on Instagram looking for the next Parisienne du jour to cast in projects, she maintains a “passive” personal approach to social media. This is a position adopted by many Françaises, who choose to quietly observe rather than throwing themselves in the middle of the attention-seeking circuit.

“In France, taking a selfie is rather shameful. It’s fun to do it from time to time with girlfriends, but if a selfie is taken too seriously, it’s really frowned upon. I think this is related to the fact that the French culture seeks more value in the intellectual rather than the physical,” says Julie Palasse, a Parisian collection merchandiser. “I find selfies to be rather decadent,” says Delpon.

Read the article by at Vogue

Thanks to Joy St James for making me aware of this article!

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